After years of working for other companies, Sally Berry Brown ventured into her own business in 2002. She decided to focus Bodyfuel, Inc. on her passion - sports and wellness nutrition. Because of her enjoyment of fitness, she knew she could help others with her unique combination of counseling skills, exercise and nutritional education. In her career, she saw numerous clients that were micromanaging their nutrition, struggling with negative and obsessive thoughts or feeling like failures due to past diet attempts. She has also seen women struggle with fertility, PCOS and other women’s issues. She discovered that there was another approach to wellness than to these past "traditional" methods. She developed Bodyfuel to introduce a better approach to nutrition. Bodyfuel's nutrition focus is wellness-based on a non-diet healthy eating plan and good body composition for life. The company's goal is to prevent the restrictive unhealthy patterns of some nutritional information and show people that they can feel the difference and get back the control through nutrition.
As a long time runner, biker, and swimmer and new member of triathlete training, Sally knows the commitment and the energy necessary for successful sports performance. As an educator, business owner, parent, and athlete, Sally understands the complexity of life and the difficulties to make time for self care, working out and eating right. She also believes the need to make a plan for nutrition which is critical to feeling good, preventing injury and increasing athletic performance. It is important to simplify the nutrition message and make sense of the incredible amounts of information in this multi-million dollar industry. That is exactly what she tries to do … "keep it simple but also put the effort into taking care of yourself through what you eat to fuel your body for life."