History of Bodyfuel Inc.

After years of working for other companies, Sally Berry ventured into her own business in 2002. She decided to focus Bodyfuel, Inc. on her passion – sports and wellness nutrition. Because of her enjoyment of fitness, she knew she could help others with her unique combination of counseling skills, exercise and nutritional education. In her career, she saw numerous clients who were micromanaging their nutrition, struggling with negative and obsessive thoughts or feeling like failures due to unsuccessful diet attempts. She has also seen women struggle with fertility, PCOS and other women’s issues. She discovered that there was another approach to wellness than the typical "traditional" methods. She developed Bodyfuel, Inc. to introduce a better approach to nutrition. Bodyfuel's nutrition focus is wellness-based on a non-diet healthy eating plan and good body composition for life. The company's goal is to prevent the restrictive and unhealthy patterns of some nutritional programs and inform people that they can make a difference and take control of their lives’ through nutrition.

As an educator, business owner, parent, and athlete, Sally understands the challenges involved with finding time for self-care, exercising and eating right. She also understands the importance of a solid nutritional plan for feeling good, preventing injury and increasing athletic performance. Sally’s goal is "keep it simple but also put the effort into taking care of yourself through what you eat to fuel your body for life."